Hey everyone, I just thought this is going to bring value to you. So I have to record this in this moment because I know a lot of you will benefit from it. Social media is going to be closely connected to your success as a recruiter or as a recruiting leader. The data supports that. Recruits are using a lot of the information. They’re gathering social proof and making a decision around a leader and around a company. One of the things that is part of your social proof is content that you create. Now, what I’m going to give you is more. This tip I’m going to give you is more than content. The tip that I’m about to give you is actually any message you send to recruit, anything that you communicate, to recruit. There’s a there’s a framework here that has been incredibly beneficial to me and to my coaching clients in just having something simplistic to move towards. And it’s this statement people move towards clarity of communication. The more clearly you communicate to someone, the easier it is for them to move towards that complex communications, difficult to sift through, make decisions around. And where we sit today in our evolution as a as humans inside social media, we’re evolving. The amount of time we’re investing here is changing the way that we respond to and ask how we respond to content, whether we engage with content. So instead of writing complex, most of us write complex. Normally, as I measured my writing over the years, I’d write somewhere between a 10th and a collegiate level. That would be normal long sentences. Okay, complex thoughts. People that write complex thoughts inside social. What they do is they diminish the number of eyes that see their content. And here’s why. This simple statement people respond in kind. If it’s written simply, people can respond simply. If it’s written complex, people will only be able to respond to it with another complex thought that compliments it. Think of it like this. If I’m if I treat someone poorly, they treat me poorly back. If I’m really kind of someone who would be normal, that they would respond in kind and be kind back to me. Okay. So what we want to do is when we write, we have written word in XYZ social media, we want it to be between a third and a fifth grade level. Now we have a we have a media company here. This represent executive leaders for some time now. And what we were blown away by, you know, year one, year two is that as we begin to measure the engagement that people would get, that engagement was directly connected to the simplicity of the thought that was shared. And here’s the if you’re not really getting all these years of missing part, when people engage with your content, they like it, they comment on it. The algorithms, the computer, the machine reads it as being good content and it promotes it to more people to see it. So the more simple you write, the easier it is for people to say, Love this, great share, great post, Richard, whatever. It’s easy for people to respond back to that. Once written simply, if it’s written complex, it requires thinking, it requires processing, it requires a more thoughtful response. So when I write simply and people engage with it. Because they can very quickly as they’re breathing, as they’re swiping or scrolling through their newsfeed, they can very quickly know that they’re aligned with that thought like it comment and move on. And the algorithm says, Oh, great content, we should promote it, let more people see it, which then duplicates the cycle. More people see it, more people like it, more people comment on it. And so we have notice as, as someone that will write content between a third and fifth grade level is content that is somewhere between typically 300 to 400% more engagement. And it’s just because more eyes see it and it’s easier for people to respond to it. Now here’s a bigger ha. If you’re still in the video, here’s probably the biggest ha ha as a leader. And you’re writing you’re writing messages to your team, sometimes delivering complex, difficult ideas, thoughts, requests. We as humans have evolved in that we what we want the information presented to us the simplest framework not collegiate level your team because they’re now investing up to 3 hours a day inside of these platforms. Your teams will be more likely to respond to your email, engage with your email, read fully, read your email when it is presented in a simplistic format. So I will take a complex email where I’m trying to deliver a message that’s maybe a meaningful message for the month, and I’ll put it in an app called Hemingway app dot com. So, Hemingway one word app AP dot com immediately bam it’ll show you is what’s the grade level that’s been written that it’ll even highlight in yellow the hard to read sentences and then it will highlight and read the very hard to read sentences and what that will allow you to do as well. Lighter than oversimplify, begin taking that information as a feedback loop and beginning to simplify it. And the more you do this, the more more habitual it’ll become, the easier it gets. Let me just show you real quickly in my newsfeed what how what this looks like. So this is this is my newsfeed right here. I’m going to select. Someone that looks like they’re writing a complex thought. These are larger sentences. So let’s just check this and say, I’m going to cut and paste this. Into Hemingway at. Okay. So it comes with this pretext or he put in there and I cut and paste a notice over here in the top. Right. It has it listed as an eighth grade level writing and it’s highlighting everything that could be written simpler. The yellow is hard to read sentences. The read is very hard to read sentences. What this means is that those sentences need to be shorter and not so lengthy. That’s the first part. Some of these things probably need can be bullet pointed out versus being a long sentence. Some of those can have numbers versus being a long sentence. And I found that bullet points and numbers oversimplify things. Now, when you get into social media and your numbering things, people can say, I loved your third point versus having to read the whole thing and regurgitate what you wrote. So you’re just making it easy for people to respond. This is this is real value here. This will change some of the dynamics of your social. Why am I not getting engagement? Why am I not getting more engagement? Why are people not engaging with is not engaging with mine? Because some people are writing things that are simple or ideas that are easy to respond with simple thoughts. Got it. This brought some value to you today. So if I can do anything else to help, by the way, we launched our within the last month, we’ve launched our first university. You can go to 4C U. The number 4 the letter C the letter U live for the university live and you want more information on that. You can go there. I’m taking thoughts just like this throughout the week. We’re putting them inside the platform. There’s a ton of exclusive content in there that will not be seen anywhere else. I would love to have you join. Participate. Happy to give you a 30 day free trial to it. You want to check that out? Go to 4cu.live and until I show up again with another video. I hope you’re having a great week. See you everybody.
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